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Blogging - The Low Cost, High Return Marketing Tool for Small Business

Posted In:  small business

For service driven markets, blogging has proven over the last several years to be a low cost, high return form of marketing. While product-driven companies typically need to focus on providing exceptional products and advertising, service-driven markets rely more on presenting their services as reliable and trustworthy in a place where potential clients might notice.

Business Cards or Blog Posts?

For example, you could spend the time and money to stick your business card under the wiper blade of 1,000 cars at the mall, and chances are only one or two of the vehicle’s owners are in need of your services. The people who do not need your services will most likely toss the cards. However, if you hand out 30 cards to people attending a seminar relevant to the service you provide, those 30 people are more likely to be needing your services and are therefore more likely to call.

Targeted Marketing

That is, essentially, how blogging works. Including relevant back links in blog posts acts as a way to present your services to a targeted audience in need of those services, instead of wasting time on trying to attract those who have no need for it. A professional who regularly blogs and provides information and answers to common questions concerning their area of expertise exposes their business as a trustworthy expert and a useful resource for research and information.

Get Found

This causes other websites to back link to your blog, which is exactly like handing out a business card to every person who clicks on that link. This not only drives more traffic to your blog, but it also increases your search engine visibility. By doing this, the chances of someone reaching your web page when searching for an answer on a question related to your field increases exponentially.

Leave the Parking Lot to the Shoppers

While blogs can require big chunks of time depending on how often you post, as well as writing skills, it is still much less time and effort than sticking those 1,000 business cards under wiper blades in a parking lot. It’s also a more targeted and effective marketing strategy. So come up with a list of topics, set up a blog and the back links will come, followed closely by new clients.

Jessica Bosari is an Internet copywriter and blogger for various publications and her own blog. You can read more of Jessica's work here. If you have any comments or questions about SavingTools or about saving money, leave your comments in the form below or email Thanks!


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