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If anxiety about layoffs is keeping you from booking a vacation to the Bahamas or buying a new family sedan, wouldn't knowing you could get a refund if you lost your job make you more willing to take the leap?
That's what companies like JetBlue and Hyundai are betting on. They're trying to woo customers by offering special breaks and refunds on big-ticket items based on whether a customer loses his job. South Korean car maker Hyundai helped spark the trend in January when it launched its Assurance program, which lets customers return any new vehicle if they lose their job and absolves them of any remaining car payments (up to $7,500). Airliner JetBlue soon followed by offering full-fare refunds to customers who get laid off prior to their trip. And men's clothier Jos. A. Bank now offers rebates to customers who get laid off after buying a suit -- and they keep the suit.
http://finance.yahoo.com/career-work/article/106812/Are-Layoff-Protectio...
Would that kind of offer persuade you to go ahead and make a major purchase? The public has a right to know LOL.
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I don't know. If I could get a similar vacation or car at a much lower price, I probably wouldn't. I'd take my chances instead. I think they would raise the initial cost in case they get claims.
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It would depend on how close I felt I was to getting laid off. When the odds were more in favor of me getting laid off and when there wasn't a giant gap between their cost vs. a competitor, I would go for the plan. If not, I'd be going for the cheapest I could get.
I think if it was something I had to buy and couldn't do without like a car, I could be swayed by that kind of offer. I'd be buying one anyway. Protection included would give me peace of mind.